Just Web Agency
Car Concierge Canada Proposal
Luxury service • premium digital presence

Turn your luxury concierge experience into a stronger online pipeline.

Car Concierge Canada operates at a premium level. The next step is to make the digital experience match that standard with a clearer message, a better booking flow, and a system that captures qualified opportunities.

Website redesign Automation setup Discovery campaigns

What the proposal covers

  • Rebuilt site structure and higher-converting service pages
  • Booking flow and CRM integration
  • Analytics, tracking, and paid media activation

Why it matters now

  • Luxury buyers expect clarity and speed
  • Every missed lead is a missed opportunity
  • Paid media works best once the funnel is ready
02
Phased growth strategyPhase 1 builds the foundation, Phase 2 grows demand with paid media.
07
Weeks to launch Phase 1Discovery, build, content, QA, and launch are sequenced for speed.
5–10
Target opportunities/monthA focused funnel can turn qualified interest into consult-ready leads.

Why Just Web Agency

Google reviews Trustpilot reviews Clutch reviews
Clutch badge DesignRush badge Clutch badge
Phase 1

Website redesign and automation foundation

The first phase creates the conversion engine: a clearer site structure, stronger service pages, a working booking flow, and reliable tracking.

What gets built

  • Home, about, six service pages, inventory/sourcing, process, testimonials, resources, and contact
  • Booking form connected to CRM & AI automation and lead qualification questions
  • AI-driven automation for VIP list growth and post-consultation follow-up

Why it matters

  • Better navigation and messaging improve trust and clarity
  • Automation keeps high-value leads moving without manual lag
  • Tracking makes future paid campaigns measurable
Result

Result of the Phase 1

The client receives a website that is much more than a brochure: it becomes a reliable front door for consultations, inbound inquiries, and follow-up.

Delivered experience

  • Redesigned and rebuilt page structure
  • Real content on every service page
  • Working contact and booking experience
  • CRM & AI automation setup, and analytics visibility

Business outcome

  • More confidence in the website as a conversion tool
  • Fewer missed leads and better follow-up
  • Clearer reporting for future growth decisions
Timeline

Phase 1 delivery roadmap

The project is planned as a staged rollout so research, build, automation, and launch happen in sequence and remain easy to review.

W1W2W3W4W5W6W7
Discovery
Build
AI Automation
Launch
Discovery begins in W1, build runs through W2–W5, AI automation is activated in W5–W6, and launch takes place in W7.
Phase 2

Three directions of campaigns for luxury car buyers

The campaign strategy is built around three distinct objectives: establishing brand recognition, driving qualified inquiries, and converting demand into booked consultations.

Top of the funnel

Brand Awareness Campaign

This stream is designed to introduce Car Concierge Canada to high-intent luxury buyers who may not be ready to inquire yet. The focus is on positioning the brand as a trusted, premium concierge service through polished storytelling, authority-led creative, and emotional resonance around convenience, confidence, and exclusivity.

Bottom of the funnel

Lead Generation

This stream targets users who are already searching for premium transport solutions and are more likely to convert. Messaging is focused on clarity, availability, and the value of a concierge-led experience, with direct calls-to-action that encourage consultation requests, discovery calls, or inquiry submission.

How the campaign works together

The awareness campaign builds familiarity and trust for luxury audiences, while the lead-generation campaign captures intent when it appears. Together, they create a balanced funnel that supports both long-term brand growth and immediate business opportunities, ensuring paid media is not just generating traffic but also creating a stronger pipeline for premium consultations.

Team

Roles and responsibilities

Just Web Agency

  • Strategy, web development, automation, tracking, and campaign coordination

Car Concierge Team

  • Subject matter input, approvals, consultations, and follow-up with qualified leads
  • Content & creatives creation for campaign messaging and brand storytelling
  • Social media support to strengthen brand visibility and audience engagement
Success

Success metrics

The performance framework focuses on whether the funnel generates quality inquiries, qualifies them correctly, and converts them efficiently.

5–10
Qualified opportunities / month
The target number of consult-ready conversations the funnel should generate after launch.
3–5%
Consultation conversion rate
The percentage of site visitors or qualified leads that move into a consultation.
$120–$180
Cost per qualified lead
The spend required to acquire a lead that meets the qualification threshold.
4–6x
ROAS target
The return generated for each dollar spent on the campaign once the funnel is optimized.
These metrics are used to measure both volume and quality, so the effort is judged by both lead generation and the efficiency of the conversion path.
Investment

Quote Summary

Phase 1

$7,500

One-time investment for the website redesign, CRM & AI automation setup, and launch-ready conversion foundation.

Deliverables

  • Website redesign with improved structure, messaging, and service page experience
  • CRM & AI automation setup to support lead capture, follow-up, and operational efficiency

Breakdown of Resources

  • Project Management: 24 hours
  • Senior Digital Strategist: 12 hours
  • Web Designer: 40 hours
  • Paid Media Specialist: 18 hours
  • CRM & AI Analyst: 12 hours

Phase 2

$2,400/month

Ongoing paid media management and remarketing support for Meta and Google discovery campaigns.

Phase 2 services

Google & Meta Paid Management, including remarketing, is designed to increase qualified traffic, improve conversion efficiency, and keep the campaign moving through both awareness and retargeting stages. We follow a detailed process that includes competitive research, audience analysis, keyword and creative strategy, daily optimization, tracking setup, and reporting to ensure each marketing dollar is working toward stronger lead flow and better ROI.

  • Performing competitive analysis to assess other companies’ online strategies
  • Analyzing existing campaigns to identify opportunities for improvement
  • Identifying the most relevant platforms, sources, and audiences based on your goals
  • Setting monthly and daily budgets to maximize campaign effectiveness
  • Conducting keyword research and building smart campaign structure
  • Installing tracking and analytics tools to measure ROI and lead quality
  • Optimizing campaigns daily to improve CTR, quality score, and cost per lead
Thank you

Thank you

We appreciate the opportunity to support Car Concierge Canada’s growth journey and look forward to building a stronger digital presence together.

01 / 10